How did Sky Horse transform from a small one-man car dealership with only a dozen or so cars and a local business to a chain car rental company in one year and become the first choice of many KOLs when they travel to the U.S. for work or pleasure? Co-founder Joe was invited to [HEADHOME UNIVERSITYHe shared his experience of graduating from an accounting school, working as a stock trader in the U.S., becoming a management consultant for a multinational company, and finally founding Sky Horse, as well as Sky Horse's thoughtful services for Taiwanese renting cars in the U.S., which solves a lot of pain points and difficulties, and also makes traveling to the U.S. more secure and insured.
Solve the pain points of Taiwan customers and refine the service quality.
For Joe, "there is a problem that I want to start a business only when I can solve it. Having personally experienced the unknown and uncertainty of arriving in the U.S., he understands how hard it is for Taiwanese to get to the U.S. without knowing the directions to the airport and how hard it is to get something to eat, so solving this problem would not only help Chinese-speaking travelers to the U.S., but also provide a great opportunity to start a business.
According to Joe's previous market research, 500,000 people from Taiwan come to the U.S. every year, and half of those travelers go to California, which is a market that can support 1,000 cars. Although this is only 5 out of 10,000 in the U.S. car rental market, Sky Horse's philosophy is to maximize the quality of car rental services and provide each customer with an exquisite experience in this niche demand, so as to break through the red sea and provide users with one more high-quality choice.
So in order to enhance the Taiwanese experience in the U.S., Sky Horse has done a few things:
- No stores or stores, mechanized transportation to/from buildings or scheduled pickups.
- Set up a LINE account so that customers can directly contact and solve their problems.
- From online service to offline pickup and drop-off, you can communicate in Chinese (Mandarin) throughout the entire process.
Although this has increased the labor cost of the operation, it has given customers a sense of peace of mind and convenience.
andFamous KOL BeringoA good example is the cooperation with Sky Horse. Although their friends recommended Sky Horse for the first time, because they had not contacted Sky Horse and it seemed to be more expensive, Peregrine initially chose another car rental company; however, Joe personally wrote a letter to ask about it before the departure, and since KOL's work is usually highly mobilized and does not allow for any delays, he chose Sky Horse for its good communication, flexibility, and reliability, and the experience was very good. After the experience, I had a good feeling, and created more dialogues with internet celebrities, such as Joeman,Boone (name)Collaborative opportunities for et al.
The biggest difference between Sky Horse and Chinese car rental agencies - Sky Horse has the scale and system of a car rental chain.
There was a customer who rented a car in California and did not let the straight car go first when making a turn, unfortunately, a minor car accident occurred, and the other driver was a pregnant woman, and is still fighting the lawsuit, if the rental car company does not have a sound system, complete insurance, then this kind of situation may lead to a very big trouble.
In terms of Chinese language communication, there are a number of Chinese car rental agencies in California that are capable of doing the job. However, these agencies usually use the most lightweight business model, where the cars are not necessarily under the name of the company or the operator, but rather, they use different heads and many different company names to support the operation of a rental car company. If you encountered the above example, under U.S. law, it would be problematic, and the customer who rents a car for a trip would not be protected.
Sky Horse started out as a small car dealership, but when it transformed in 2023, it was determined to have the scale and systems of a rental car chain to protect its customers, the company itself, and its staff. The company has been working hard to protect its customers and staff.InsuranceJoe has read the US regulations in detail, and has strategically planned complete protection for both the company and the rental vehicles, and has done a good job of risk control in every aspect, so that even if the customer encounters an accident, he can still be at ease, and does not have to worry about the car rental company closing down or getting crushed.
The most trustworthy, integrity-oriented management team
I don't know if you've ever heard of being charged for gas when renting a Tesla (electric car) in the US. This isn't just a case of being charged by mistake, it's a common occurrence in the comments section of US car rental chains, and there are many cases of people who start off with a low price but are later charged more under different names. Sky Horse's pricing is transparent, and if you have any questions, you can communicate with them directly through the official LINE account.
Such a "precise" mindset can be said to be related to the founder Joe's financial background. He came from the Graduate School of Accounting at National Taiwan University and later found a job as a stock trader in the U.S. After returning to Taiwan, he worked as a strategy consultant at Gogoro, responsible for international expansion. He says he is very serious about his work, and when he decides to do something, he will put his heart and soul into it. At the same time, he understands finance and data very well, and is able to use a small range of information to deduce the underlying logic, and then further prove the general direction of the trend, "to do a good job of every little thing on the strategy, in order to become a successful enterprise.
Because of this background and the trust it inspires, Sky Horse has gained the trust of many investors. A friend's family member once transferred $5 million directly into Joe's account after a phone call. His hands were shaking as he hung up the phone, unable to imagine he could have such power on his own, and even more confident that he could create greater value for consumers and partners through Sky Horse's business strategy and model.
From car rental to pickup and delivery, to buying and selling, the industry is geared towards a sound
In addition to the car rental business, Sky Horse also operates the transportation of airline crews. With the flexibility of its business model, Sky Horse is able to efficiently assist airlines in transporting their crews to and from the airport to avoid flight delays. In addition, Sky Horse's automobile trading business enables the company to keep the vehicles it provides to its customers in good condition, and in the event of unforeseen market conditions such as the Xin Guan epidemic, the company is able to quickly divest itself of the assets it owns, thereby reducing the company's budget and maintaining a sound and balanced operation.
The biggest secret to Sky Horse's rapid growth and reputation is that it understands the risks that companies face at every stage and continues to raise strong demand!
Conclusion
Currently, Sky Horse's LINE account has accumulated over 2,000 friends, and Joe has personally contacted every conversation because he wants to know first-hand what customers want and improve the level and quality of service.
A particularly touching experience is that after taking over the car, they found that the customer's family had left a photo purchased in the tourist area in the car, we all know that this kind of photo is very expensive, coupled with a very beautiful, warm family portrait, so Joe one by one compared the international driver's licenses of all the guests who had rented the car during the same period, found the family, and sent the framed photo back to them in the name of the winning the lottery, and they received it in a very surprising and They were very surprised and touched when they received it.
Joe was described by his friend at the beginning of the interview as a person who knows himself very well and believes that he recognizes what he is doing and has a great passion for it, which is why he is able to create more possibilities for others in a seemingly traditional business with his own new life values.
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